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  • ASAI Updates Code of Standards for Advertising & Marketing - AdWorld.ie
    in Ireland The new Code which will come into force in March 2016 is the result of a comprehensive review undertaken by the ASAI which involved a significant public consultation process with a wide range of Government departments and agencies consultations with consumer groups and other NGOs and consultation with the advertising industry including advertisers agencies and the media The Advertising Standards Authority for Ireland is financed by the advertising industry and committed in the public interest to promoting the highest standards of marketing communications that is advertising promotional marketing and direct marketing The objective is to ensure that all commercial marketing communications are legal decent honest and truthful Members of the ASAI are required to abide by the Code and not to publish an advertisement or conduct a promotion which contravenes Code rules The Code covers commercial marketing communications and sales promotions in all media in Ireland including digital online banners websites and social platforms print outdoor radio TV leaflets brochures and direct marketing Some of the key changes to the Code include advertising relating to e cigarettes gambling food alcohol health beauty and advertising to children According to Sean O Meara chairman of the ASAI we live in a world of ever changing communication innovations channels platforms and demands In producing this new 7th edition of the ASAI Code we undertook the widest and most transparent consultative process in our history It is compatible with current Irish and EU legislation matches the very best international standards and demonstrates how the combination of Self Regulation and Statutory Legislation can be used in the best interests of all concerned To ensure that the Code will remain at all times credible and relevant there will be regular inspection and appraisal of the Code with an on going process of additions amendments

    Original URL path: http://www.adworld.ie/2015/09/18/asai-updates-code-of-standards-for-advertising-marketing/ (2016-02-09)
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  • Canary Crooner Campaign Vies for No 1 in Charts - AdWorld.ie
    supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Advertising Canary Crooner Campaign Vies for No 1 in Charts News Advertising Creative Marketing Canary Crooner Campaign Vies for No 1 in Charts September 18 2015 SHARE Facebook Twitter Rothco was behind the advertising Gas Networks Ireland campaign for Carbon Monoxide Awareness Week 2015 which kicked off earlier this week across TV radio print and digital The campaign saw the return of Tommy McAnairey the ballad singing canary who is seeking to raise awareness of the dangers of carbon monoxide in the home and workplace From today onwards the song Carbon Monoxide is Lethal as Hell is being released as part of an attempt to get it to No 1 in the Irish charts The objective of the single is to generate awareness with a view to ultimately reducing the number of carbon monoxide related fatalities Any profits from the single will help the charity Age Action provide carbon monoxide alarms to elderly people SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February

    Original URL path: http://www.adworld.ie/2015/09/18/canary-crooner-campaign-vies-for-no-1-in-charts/ (2016-02-09)
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  • CityJet Takes to the Skies with New Campaign - AdWorld.ie
    was launched last Friday at an event in Dublin and the new aircraft livery was unveiled by the Minister for Transport Paschal Donohoe and CityJet founder and Chairman Pat Byrne at the airline s hangar in Dublin Airport This is a new brand for a new chapter in the life of CityJet said Martina McDermott head of marketing at CityJet It all began with a series of workshops where staff members from all parts of the airline helped create the vision for the future Bloom were actively involved in this process and have captured their vision in the design of the new brand This truly is a brand re built from the inside The new brand is being rolled out across all the CityJet routes and destinations in the London Paris Amsterdam Rotterdam Antwerp Nantes and Florence An advertising campaign has also been launched for the new brand and it has been rolled out on TV radio outdoor and digital in Ireland the UK and the Netherlands It s the extra things that CityJet do that make passengers feel special Like the 23kg free checked in luggage the free on board drink and snack and flying in to London City Airport said Abigail Gaskin account director at Bloom We wanted to communicate that feeling in a clever way so we came up with the idea of using name a likes That is people who share the same name as A list celebrities We managed to find and cast a Ryan Gosling a Will Smith a Katie Holmes and an Emma Watson for the campaign The TV spot was produced by RTE and photography was by Gavin Millar In a separate development Bloom also recently won the Sona Healthcare account and is currently working on a new campaign for Lily O

    Original URL path: http://www.adworld.ie/2015/09/18/cityjet-takes-to-the-skies-with-new-campaign/ (2016-02-09)
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  • Appointments Archives - AdWorld.ie
    The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Accounts on the Move Advertising Appointments Creative Digital Events International News Marketing Media Sponsorship Featured posts Latest Featured posts Most popular 7 days popular By review score Random Appointments Home News Appointments Joe Webb Appointed at COO of Dentsu Aegis Network January 27 2016 Pat Kiely Appointed MD of TV3 January 8 2016 Grant Takes Over as President of France Ireland Chamber December 18 2015 McCannBlue Expands Client Services Team December 4 2015 Shane Casey Appointed Head of Digital at Boys and Girls December 4 2015 Aidan Greene Appointed as President of IAPI November 27 2015 Hanway to Replace Ternsjo at Virgin Media October 16 2015 Neil Leyden Appointed Head of RTÉ ie October 16 2015 EMN Appoints Micheál Scully as CEO October 2 2015 Craig Farrell to Head up ZenithOptimedia September 29 2015 Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes

    Original URL path: http://www.adworld.ie/category/news/appointments/?filter_by=featured (2016-02-09)
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  • Appointments Archives - AdWorld.ie
    4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Accounts on the Move Advertising Appointments Creative Digital Events International News Marketing Media Sponsorship Most popular Latest Featured posts Most popular 7 days popular By review score Random Appointments Home News Appointments Joe Webb Appointed at COO of Dentsu Aegis Network January 27 2016 Carat Strengthens Client Service Team December 18 2015 McCannBlue Expands Client Services Team December 4 2015 Pat Kiely Appointed MD of TV3 January 8 2016 Mark Fiddes Appointed Executive Creative Director for Epsilon EMEA January 29 2016 Craig Farrell to Head up ZenithOptimedia September 29 2015 EMN Appoints Micheál Scully as CEO October 2 2015 Neil Leyden Appointed Head of RTÉ ie October 16 2015 Hanway to Replace Ternsjo at Virgin Media October 16 2015 Daniel Cullen Joins RTÉ Media Sales Digital November 16 2015 1 2 Page 1 of 2 Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes

    Original URL path: http://www.adworld.ie/category/news/appointments/?filter_by=popular (2016-02-09)
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  • Appointments Archives - AdWorld.ie
    the Speed of Culture Prioritizing Your Mobile Strategy Social Media s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Accounts on the Move Advertising Appointments Creative Digital Events International News Marketing Media Sponsorship 7 days popular Latest Featured posts Most popular 7 days popular By review score Random Appointments Home News Appointments No posts to display Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up With Video February 8 2016 Adworld ie is the online

    Original URL path: http://www.adworld.ie/category/news/appointments/?filter_by=popular7 (2016-02-09)
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  • Appointments Archives - AdWorld.ie
    the Speed of Culture Prioritizing Your Mobile Strategy Social Media s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Accounts on the Move Advertising Appointments Creative Digital Events International News Marketing Media Sponsorship By review score Latest Featured posts Most popular 7 days popular By review score Random Appointments Home News Appointments No posts to display Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up With Video February 8 2016 Adworld ie is the online

    Original URL path: http://www.adworld.ie/category/news/appointments/?filter_by=review_high (2016-02-09)
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  • Appointments Archives - AdWorld.ie
    The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Accounts on the Move Advertising Appointments Creative Digital Events International News Marketing Media Sponsorship Random Latest Featured posts Most popular 7 days popular By review score Random Appointments Home News Appointments McPartlin Steps Down as CEO of Today FM December 4 2015 Daniel Cullen Joins RTÉ Media Sales Digital November 16 2015 Craig Farrell to Head up ZenithOptimedia September 29 2015 Joe Webb Appointed at COO of Dentsu Aegis Network January 27 2016 Mark Fiddes Appointed Executive Creative Director for Epsilon EMEA January 29 2016 New Directors Appointed at Starcom September 11 2015 Hanway to Replace Ternsjo at Virgin Media October 16 2015 Pat Kiely Appointed MD of TV3 January 8 2016 McCannBlue Expands Client Services Team December 4 2015 Kinetic Appoints New Insights Director December 4 2015 1 2 Page 1 of 2 Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes

    Original URL path: http://www.adworld.ie/category/news/appointments/?filter_by=random_posts (2016-02-09)
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