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  • Advertising Archives - AdWorld.ie
    Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Accounts on the Move Advertising Appointments Creative Digital Events International News Marketing Media Sponsorship Random Latest Featured posts Most popular 7 days popular By review score Random Advertising Home News Advertising Desperados Kicks off Year Long Campaign with 3D Installation October 2 2015 Digital Advertising Rises by 25 to E162m in H1 October 30 2015 ASAI Updates Code of Standards for Advertising Marketing September 18 2015 CityJet Takes to the Skies with New Campaign September 18 2015 ICAN Picks up TG4 Social Media Account September 11 2015 Branson Provides Magic for Virgin Media Ad Campaign October 9 2015 Canary Crooner Campaign Vies for No 1 in Charts September 18 2015 TV3 Inks Coverage Deal with the Indo September 18 2015 Rothco Stuns UK Customers with New AIB Campaign October 30 2015 IAB Set to Tackle Ad Blocking Issues October 16 2015 1 2 Page 1 of 2 Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target

    Original URL path: http://www.adworld.ie/category/news/advertising/?filter_by=random_posts (2016-02-09)
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  • Digital Advertising Rises by 25% to E162m in H1 - AdWorld.ie
    Facebook Twitter Investment in digital advertising in the first half of 2015 rose by 25 to 162m according to the latest figures from IAB Ireland and PwC Display advertising recorded the highest growth at 31 to hit 59m in the first half of the year Display now represents 36 of total digital spend Within the display category social media display saw a doubling in growth from 10 7m in H1 2014 to 22m in H1 2015 Also within display the H1 2015 adspend study calls out native advertising for the first time at 16m in the period representing 27 of total digital display Native formats include in feed advertiser controlled ads such as those appearing on Facebook and Twitter publisher controlled in feed advertising which is a feature of content rich sites and discovery recommendation units Spend on digital video advertising meanwhile grew by 57 from 7m H1 2014 to 11m H1 2015 reflecting brand advertisers strong commitment to this format Elsewhere paid for search advertising grew by 26 year on year and remains the dominant digital format with a 55 share of total online adspend at 89m According to the figures classified advertising accounted for 9 share of total online adspend at 14m in the first half of 2015 The IAB Ireland PwC figures also show that finance and retail are the top advertiser categories in display spend holding a 15 share of total display spend Automotive telecommunications and FMCG advertisers were in joint second position with each holding a 10 share In terms of mobile the Irish market saw a 72 growth in mobile advertising during the period to hit 65m with mobile search accounting for around 70 of this SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies

    Original URL path: http://www.adworld.ie/2015/10/30/digital-advertising-rises-by-25-to-e162m-in-h1/ (2016-02-09)
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  • Rothco Stuns UK Customers with New AIB Campaign - AdWorld.ie
    agency Rothco was behind an unusual and clever campaign for AIB in the UK aimed at shaking up the business banking market by showing owner managed businesses just how important a specialist bank with focussed initiatives can be for their business Taking a normal Chiswick dry cleaners and installing hidden cameras Rothco and AIB GB decided to give consumers something to think about by adding another dimension to the business a fresh meat butchers counter Transforming the shop overnight the new meaty laundry service was aptly renamed Clean Cuts Shocked confused and bemused customers were quite expectedly baffled when they arrived the next day to pick up their dry cleaning only to be met by a butcher selling sausages and steaks alongside their shirts According to Rothco the two minute online film seeks to demonstrate that in business being focussed pays and that the same should apply to your business bank According to Brian Keating brand director at AIB unlike High Street banks Allied Irish Bank GB is a specialist business bank They ve been focussed on providing owner managed businesses with all their banking needs since 1974 Because of this single minded focus we devised the Clean Cuts stunt as a playful way to highlight these benefits but also the detriments of confusing business principles who wants a fresh shirt with eau de sausage It s really a way of getting people to think about how their bank operates AIB GB is solely focussing on delivering the products and services that someone who runs an Owner Managed Business needs The online campaign will be followed up with press digital and radio campaign in the UK over the coming year according to Rothco SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells

    Original URL path: http://www.adworld.ie/2015/10/30/rothco-stuns-uk-customers-with-new-aib-campaign/ (2016-02-09)
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  • JCDecaux Rolls Out Premiere Network - AdWorld.ie
    The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Advertising JCDecaux Rolls Out Premiere Network News Advertising Marketing JCDecaux Rolls Out Premiere Network October 23 2015 SHARE Facebook Twitter JCDecaux Ireland is in the process of rolling out its Première network with the initial roll out focussing on sites in key urban areas The Première network will initially include key locations in Dublin Cork Waterford Limerick Belfast and Derry with more locations to follow All sites are on main arterial routes at hand picked locations with heavy traffic flow Commenting on the launch Tony O Flanagan marketing director of JCDecaux Ireland said upgrading the most outstanding of our prismatic billboard locations to Première sites is an excellent fit for our quality not quantity billboard strategy Introducing Première to the market is a significant investment for JCDecaux and now that they are in situ we are delighted with the results We are committed to providing premium products in the best locations to deliver maximum impact for our clients and to ensure that large format out of home remains a very relevant choice for advertisers in the years ahead SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016

    Original URL path: http://www.adworld.ie/2015/10/23/jcdecaux-rolls-out-premiere-network/ (2016-02-09)
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  • IAB Set to Tackle Ad Blocking Issues - AdWorld.ie
    Weekly Home News Advertising IAB Set to Tackle Ad Blocking Issues News Advertising Digital IAB Set to Tackle Ad Blocking Issues October 16 2015 SHARE Facebook Twitter The Interactive Advertising Bureau IAB has created a new set of guidelines to deal with the controversial issue of ad blocking The new guidelines which are called LEAN will help guide the next phases of advertising technical standards for the global digital advertising supply chain LEAN stands for Light Encrypted Ad choice supported Non invasive ads At its recent Global Summit IAB Europe was tasked with leading on the development of a code of good practice or charter to which the entire ecosystem can adhere Suzanne McElligott CEO IAB Ireland is a member of the IAB EU Board Taskforce on ad blocking which is currently reviewing the draft digital advertising charter and which should be finalized by the end of 2015 A key output that will also contribute to the debate is the forthcoming IAB Europe White Paper on digital advertising in the European economy The White Paper will help illustrate what is at stake for consumers publishers and the European economy if ad blocking becomes more pervasive The White Paper will be issued on November 9th The global nature of our organisation ensures that IAB initiatives in respect of ad blocking will feature collaboration across markets from all the key stakeholders from brands to publishers from media agencies to digital specialists and will ultimately result in deeper user engagement in digital advertising says Susanne McElligott SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow

    Original URL path: http://www.adworld.ie/2015/10/16/iab-set-to-tackle-ad-blocking-issues/ (2016-02-09)
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  • Branson Provides Magic for Virgin Media Ad Campaign - AdWorld.ie
    9 2015 SHARE Facebook Twitter Following hot on the heels of the recent rebrand of eircom to eir arch rival UPC upped the ante this week with its own rebranding Now called Virgin Media the Liberty Global owned telecommunications business has embarked on a major advertising and marketing campaign aimed at both consumers and businesses which highlights its change of name and the launch of a new mobile offering called Virgin Mobile The new campaign is titled Here comes The Magic and the company would appear to have pulled out all the stops by getting Richard Branson to drive a magic truck as the ad is narrated by actor Patrick Stewart of Start Trek and X Men actor Patrick Stewart The creative agency behind the ad is Irish International OMD meanwhile is managing the media spend while the Dublin based H2 Films was behind the production All UPC Ireland operations products and services residential and business are transforming into Virgin Media This includes customer facing brand points the UPC website social media platforms service vehicles staff apparel and the company s offices in Dublin and Limerick According to Meadhbh Quinn head of brand and marketing at Virgin Media our launch campaign captures the magic that only Virgin can bring to customers The home of Ireland s best broadband is getting even better We believe Virgin changes the game for our customers and brings that extra magic For starters we re going to shake up the mobile market in Ireland with the launch of Virgin Mobile on October 5th And we re just getting started with lots more good things happening in the coming months and years ahead SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to

    Original URL path: http://www.adworld.ie/2015/10/09/branson-provides-magic-for-virgin-media-ad-campaign/ (2016-02-09)
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  • Desperados Kicks off Year Long Campaign with 3D Installation - AdWorld.ie
    News Advertising Desperados Kicks off Year Long Campaign with 3D Installation News Advertising Creative Desperados Kicks off Year Long Campaign with 3D Installation October 2 2015 SHARE Facebook Twitter The Heineken owned tequila flavoured beer brand Desperados has kicked off a new year long campaign by utilising one of the most sought after outdoor sites in the country where it has installed a giant 3D turntable that in turn links to a specially created Desperado s pre party playlist on Spotify The 3D turntable which is 5 5m in diameter is located at the bottom of Dublin s Wexford Street which is home a raft of music venues and trendy restaurants The new OOH installation is part of the brand s the normal absurd campaign which includes various on street formats including Adshel Bus Shelters Adtalk Phone Kiosks as well as digital OOH formats in cinema CineDs train stations Commuter dPods and urban Orb screens This burst is part of Desperados through the line strategy for the year which will be brought to life across OOH digital social PR and experiential The campaign was created and planned by the OOH media agency Kinetic and Heineken s media agency Starcom This innovation is an integral part of our TTL campaign that is live this September It shows off our boundary pushing nature and how we re bringing The Way of The Desperados to life in every facet of our marketing strategy from OOH to social media trade to experiential says Sharon Walsh marketing director of Heineken Ireland SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like

    Original URL path: http://www.adworld.ie/2015/10/02/desperados-kicks-off-year-long-campaign-with-3d-installation/ (2016-02-09)
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  • Christmas Comes Early for Irish Times - AdWorld.ie
    Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Advertising Christmas Comes Early for Irish Times News Advertising Christmas Comes Early for Irish Times September 18 2015 SHARE Facebook Twitter It may only be September but it s that time of year when advertisers and brands are already planning their Christmas spends with media and with this in mind the Irish Times has announced that its 82 page glossy gift guide It s Christmas will be published in November According to the Irish Times the booking deadline for the publication which will contain a range of gift ideas for young and old is November 2 nd November is also food month in the Irish Times and this year it will publish another full colour magazine on November 19 th and once again it will have a distinct Christmas feel to it with a range of food features gift ideas and recipes The booking deadline in November 2 nd SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016

    Original URL path: http://www.adworld.ie/2015/09/18/christmas-comes-early-for-irish-times/ (2016-02-09)
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