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  • 11850 Directory Enquiries :: Press Centre :: It’s Official George Clooney is Ireland’s Best Loved Sugar Daddy, According to a Valentine Survey Carried out by 11850! - 11/02/2010
    to attractive women When asked if they could request the number of one Irish celebrity to ask out on a Valentine s date and if they re lucky wake up beside them 33 of Irish men said they would request Caroline s number from 11850 Coming in a joined second favourite were TV presenter Sharon Ni Bheolain and model Rosanna Davidson Irish Women appear have more of a taste for the wild side with 27 opting to wake up beside Ireland s token bad boy Colin Farrell However seeing as Colin has his hands full with a new baby at the moment it seems Susie Amy will have some stiff competition to hold onto her new beau Rob Kearney as he came in a close second with 25 of the votes Susan Branchflower CEO 11850 commented Although the Irish public s wishes more than likely won t come true before Sunday we do have tips for those planning a romantic date for their real life partners Among those surveyed the dates that came out on top both with 42 of the votes were a candlelit dinner for two and a bottle of bubbly to get them in the mood or a night of passion in a 5 star hotel No doubt we will receive an abundance of last minute calls requesting numbers for hotels restaurants and flower shops so any budding Casanovas should call us for the numbers before it s too late 11850 also asked aspiring Toyboys to pick a celebrity Cougar they would like to get to grips with this Valentine s Day The preferred mature woman for the young men of Ireland is Miriam O Callaghan with 50 of the votes Wannabe Toygirls voted for George Clooney as their Sugar Daddy of choice with a whopping 88

    Original URL path: http://118.ie/Official_George_Clooney_is_Irelands_Best_Loved_Sugar_Daddy_Valentine_Survey_Carried_out_by_11850.aspx (2015-02-21)
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  • 11850 Directory Enquiries :: Press Centre :: Christmas Spending in Full Swing, According to 11850 Call Variance Report - 01/12/2009
    33 and Real Christmas tree suppliers 200 have increased on October 08 A stitch in time saves nine as eager Grannies are also getting in the mood for Christmas with increases in requests for Wool Shops 83 33 and Knitted Goods 76 92 Just when you thought you were getting too old for Granny s itchy jumpers with matching mittens According to Susan Branchflower Chief Executive 11850 The nation is very organised this year in terms of Christmas present preparations Number requests for Shopping Centres 20 01 and Gift Shops 11 11 have both increased on October 2008 Santa has been calling 11850 very often looking for numbers for Toys Games and Dolls Accessories with numbers for these increasing by 8 12 and 75 respectively A lot of boys and girls must also be thinking about asking Santa for a puppy as requests for Pet Shops 44 18 and Dog Pounds 73 68 have increased But remember a puppy is not just for Christmas Although many are not scrimping when it comes to presents savings are being made on other Christmas goodies Rather than paying high prices for food this Christmas many appear to be going to the source for their festive foody goods with requests for Co operative Shops 31 25 Cash Carry Wholesalers 35 58 and Seafood Suppliers 32 35 all increasing on last year Unsurprisingly it appears businesses will be cutting back this year on events and gifts with requests for Function Rooms 36 19 and Corporate Gifts 6 25 decreasing on October 08 However it also seems that won t stop employees entering into the Christmas party spirit DIY style as requests for Party Equipment Hire have increased by a massive 276 on last year This comes as good news for Hairdressers and Beauty Salons with

    Original URL path: http://118.ie/11850_press_Christmas_Spending_in_Full_Swing_According_to_11850_Call_Variance_Report.aspx (2015-02-21)
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  • 11850 Directory Enquiries :: Press Centre :: Warning! Recession May Seriously Improve Your Health - According to 11850’s August Call Variance Report - 01/10/2009
    increasing by 600 on the figures from August 2008 Susan Branchflower Chief Executive 11850 commented It is plain to see from this report that Irish citizens are learning to adapt to the current climate Although the population may be finding it difficult to cope with tightening their belts they are doing their best not to let the recession keep them down and even turning it into an opportunity to do something positive for themselves Ms Branchflower continued This is also evident from another money saving trend that has emerged from the report It appears to be becoming popular to cut out our vices in order to save some pennies as requests for Drug Addiction Services 25 and Gambling Addiction Advice 29 55 have increased while requests for Casinos 43 01 and Betting Shops 72 09 have decreased on the figures from last year It seems staying in is the new going out in recessionary times as requests for Catering Equipment have increased by 3 16 and Home Brewing Supplies by a massive 342 86 while requests for Restaurants 64 03 Pubs 50 50 Nightclubs 52 21 and Taxis 54 11 have all decreased Aside from staying in penny wise citizens are finding even more ways to save money Rather than throwing out old clothes and shoes people have been requesting numbers for Clothing Repair and Alteration Services 37 77 and instead of shopping for new outfits we are going DIY with requests for fabric stores up 10 Savings were also made on school supplies in the run up to back to school as second hand book stores saw an increase of 5 26 on the corresponding period last year Many still are holding on to the old dream of striking it rich with requests for the Lottery up 11 11

    Original URL path: http://118.ie/11850_press_Warning_Recession_May_Seriously_Improve_Your_Health_According_to_11850_August_Call_Variance_Report.aspx (2015-02-21)
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  • 11850 Directory Enquiries :: Press Centre :: Unique advertising partnership between TV3 and 11850 proves successful - 30/08/2009
    airtime campaign across TV3 and 3e weekend and programme specific sponsorships promotions through TV3 s home produced programming online activity and editorial coverage 11850 advertised exclusively on this platform for the duration of the campaign something which 11850 have never undertaken prior to this relationship so that they could successfully provide TV3 with solid figures regarding the effectiveness of advertising on their channel Pat Kiely Commercial Director TV3 commented We are delighted that TV3 s unique total station approach proved so successful for 11850 in this campaign It was great to work with 11850 and monitor the progress of this innovative multi platform activity across TV3 3e and tv3 ie The figures from 11850 s monthly brand tracker research show that the advertising partnership with TV3 increased 11850 s top of mind awareness by 9 while spontaneous awareness of the brand increased by 11 Susan Branchflower Chief Executive 11850 also commented 11850 pursues fresh approaches in our marketing initiatives We have already produced Ireland s first live advertisement and we were keen to be involved in a new kind of media buying So being a part of this ground breaking advertising collaboration with TV3 was exciting for us and we

    Original URL path: http://118.ie/11850_press_Unique_advertising_partnership_between_TV3_and_11850_proves_successful.aspx (2015-02-21)
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  • 11850 Directory Enquiries :: Press Centre :: The Irish Have Become More Creative and Much More Thrifty! - 29/07/2009
    increased greatly as compared with request figures for June 08 Susan Branchflower Chief Executive 11850 commented The change in the general economic environment over the past 12 months has been reflected in the calls handled by 11850 in the corresponding period We have seen severe changes in the types of number requests we receive and it is clear that the nation is trying to find alternative ways to live their lives and survive through these tough times Ms Branchflower continues The figures also show the Irish Nation s other efforts to do something positive for their future Some may be considering going back to school with requests for Secondary Schools and Colleges up 5 42 and Irish Schools up a huge 97 22 could this be Des Bishop s influence while others are considering further education as Adult Education 8 06 and Third Level College 69 57 requests have both increased as compared to June 08 Others still are not waiting around to be rehired and instead are looking to become their own boss with requests for Company Formation up 42 11 The property trade is a perfect example of this thrifty change in search for alternatives as requests for Mortgage Brokers 45 01 and Auctioneers Estate Agents 21 92 have seen a significant decrease compared with June 08 However in order to spruce up their homes people are forgetting about buying new furnishings with requests for Furniture Shops down 23 67 and instead giving their old couches tables and appliances a new lease of life with Furniture Repairers and Restorers up 20 and Domestic Appliance Repairs up 3 7 Although it has not been very good to us so far it seems most of us will have to rely on the mercy of the Irish weather this summer with

    Original URL path: http://118.ie/11850_press_The_Irish_Have_Become_More_Creative_and_Much_More_Thrifty.aspx (2015-02-21)
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  • 11850 Directory Enquiries :: Press Centre :: Susan Branchflower Appointed Chief Executive Officer of 11850 Directory Enquiries - 28/06/2009
    Susan who will be responsible for the strategic development of 11850 previously held the position of Head of Marketing at 3 Ireland and also spent time as the Head of Customer Marketing at 3 UK Before this Susan held the position of Head of Marketing of Video Networks Ltd from 2000 2003 where she launched HomeChoice the UK s first interactive broadband TV service and managed the brand development She has also held the positions of Retail Client General Manager at GE Capital Ltd from 1997 2000 Marketing Manager of Netcom Ltd from 1996 1997 Head of Marketing Development at BT Cellnet now O2 from 1990 1995 and Group Product Manager for BT Mobile from 1986 1990 Susan holds a BA Hons Business Studies degree with grade 2 1 marketing honours from the University of Greenwich ENDS Editors Note 11850 is Ireland s original independent directory enquiry service Celebrating its tenth anniversary of service 11850 is committed to providing callers the highest levels of service accuracy and courtesy 11850 joined the kgb family of businesses in 2006 kgb is the world s largest independent provider of directory assistance and enhanced information services 11850 is market leader in text directory enquiries

    Original URL path: http://118.ie/11850_press_susan_branchflower_appointed_ceo_11850.aspx (2015-02-21)
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  • 11850 Directory Enquiries :: Press Centre :: Live TV Ad - 18/11/2008
    television RTÉ Radio 1 LW and RTÉ ie during the half time break of the long awaited Munster vs All Blacks rematch and can now be viewed online at www 11850 ie Bebo and You Tube ENDS Editors Note 11850 is Ireland s original independent directory enquiry service Celebrating its tenth anniversary of service 11850 is committed to providing callers the highest levels of service accuracy and courtesy 11850 joined

    Original URL path: http://118.ie/11850_press_11850_live_tv_ad_1.aspx (2015-02-21)
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  • 11850 Directory Enquiries :: Press Centre :: 118 50 and RTÉ to Air First Ever Live Commercial in Ireland - 18/11/2008
    RTÉ Two television RTÉ Radio 1 LW and RTÉ ie during half time of the eagerly awaited Munster versus All Blacks match on November 18th The two teams have not met since the historic Munster victory in 1978 Irish actors Paul Reid and Feidlim Cannon who play the parts of 118 and 50 in the brand s well known TV commercials will participate in the live ad which will be scripted by advertising agency The Hive during the first half of the match We are really excited about this opportunity Consumers want a nifty directory enquiry service and we felt that the production of a live commercial was exactly what our brand represents said Bríd Drohan Stewart Marketing Director 118 50 118 50 is a young and dynamic brand so we felt this ad was a perfect fit We are an innovative brand and have recently added directory enquiry text to our services It s great to do such an innovative marketing campaign which connects with consumers in a dynamic and relevant way Geraldine O Leary Commercial Director RTÉ Television said We decided to stage a live cross media event as we wanted to create an opportunity for an Irish advertiser to connect with their audience in an innovative way The Munster v All Blacks game provided a perfect platform for us to stage this live cross media event and we re delighted that 118 50 have embarked on this adventure with us to create broadcasting history To announce the initiative Ex New Zealand Rugby player and RTÉ rugby pundit Brent Pope today met with 118 and 50 Ireland s nifty directory enquiries characters to give them some tips on Rugby parlance to assist them in their live ad ENDS Editors Note 11850 is Ireland s original independent directory enquiry

    Original URL path: http://118.ie/11850_press_11850_live_tv_ad_2.aspx (2015-02-21)
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